FEATURED ARTICLE: 7 Blogging Tips for Authors Everyone is blogging these days, from unknown authors to literary legends — and you should be too. But since blogging has become ubiquitous as a book-promotion tool, it's important to do things right!Read more.
5 YouTube Promotion Tips for Authors Whether you're creating book trailers, video interviews, behind-the-scenes clips about your writing process, or shooting footage of your latest public reading, YouTube has become one of the most powerful promotion tools for authors. Read more.
View this newsletter on the Web by pasting this address into your browser: http://wdfm.com/current.html
In This Issue: • YouTube Trends • Mad Marketing • How to YouTube • Scoble Vids
Americans watched 4 billion hours of YouTube videos in August 2012. This online video warehouse has something for everybody, including Digital Marketers. Below are our top YouTube channels worthy of your time and viewing.
4 YouTube Channels for Digital Marketers
As you can imagine, there are zillions of YouTube videos that address Digital Marketers. We boiled it all down to 4 YouTube channels that are worth subscribing to.
Please forward this newsletter to a colleague. If you are that colleague, I welcome you. I also invite you to subscribe at no charge here.
Here's Sr. Editor Janet Roberts with the best and most useful YouTube channels for Digital Marketers. Take it awaaay, JR ...
"Scobleizer" is Robert Scoble, who travels the world with a video camera, talking to influential and innovative people who represent everything from global brands to the start-ups that will disrupt the tech world.
The videos on his YouTube channel are simple but intimate conversations. He also zooms in on whatever website or gadget he's reviewing, making viewers feel as if they're sitting right at the table with Scoble and his guests.
In his Q&As, Scoble asks the tough questions that don't come up often in tech discussions, such as "How do you make money on this?" No, he doesn't always cover marketing-related topics, but many of the people or products he features will eventually affect the way marketers work.
The production values on this YouTube Channel aren't as slick as many others, but if you just want to listen to smart people talking about lead generation, content marketing and other business-growing tactics, you can let these videos run in the background while you work.
Jeff Ogden of Find New Customers is the host. Each video puts up a split screen with the host on one screen and the guest on the other. Most discussions are Q&As between Ogden and his guests with little editing, but the conversations are helpful and focused on delivering tips and advice that viewers can put to use immediately.
Google's business channel on YouTube is a well-organized fount of information for Digital Marketers who want to use social video for content marketing, lead generation, PR and other purposes.
Although some of these videos are several years old, they stand up well over time. This is something you should remember if you launch your own YouTube video channel: How evergreen is your content? Will it enjoy a relevant and long shelf life?
Subscribe to this channel for regular content on all aspects of marketing via Google products, or choose a playlist that reflects your special interests, such as these:
Google Marketer's Playbook Series collects video presentations based on Google's info-rich Creator Playbook, a downloadable PDF with tips, advice and strategies for using Google services.
Google Shopping will help you get up to speed quickly with its price-comparison service that replaced Froogle and Google Products.
Attention Twitterers and Bloggers: You can link to the above content here.
Internet Direct Response Tip of the Week
Online Vids Suffer from Low Production Values
There are infinite amounts of online marketing vids out there, but precious few of them have any production values in them. So, they all pretty much look the same, which is a lost opportunity.
Simple cuts, wipes, barn-door scene changes, lighting effects, pans and fades are all easily executed with free software and often encased right in the video camera or cell phone.
So many of these online videos are the equivalent of point-and-shoot Kodak cameras of years ago. There also seems to be very little emphasis on good writing as well. So many how-to vids don't even have a simple call to action. In this case, quantity is not quality.
If you want your videos to be seen and passed along, think before you shoot. Think about copy, cadence, the ending and what post-production values you want to include after you put the camera down.
There are too many talking heads at podiums, PowerPoints, and illustrated podcasts. Remember, if you're selling yourself, your firm, services or products, the quality or lack thereof will come across in the video production. It is the ultimate demonstration medium, whether the shooter is aware of this or not. LC
Welcome New Readers: If someone forwarded you this email newsletter, I welcome you and invite you to subscribe. When you subscribe, you are entitled to download my "Social Media Marketing Guide: 12 Key Tools."Subscribe here.
About WDFM Larry Chase's Web Digest For Marketers (WDFM) is a complimentary weekly email newsletter featuring mercifully short reviews and links on marketing-oriented Websites.
Advertising in This Newsletter Web Digest For Marketers reaches over 50,000 decision-making marketers. Since 1995, this newsletter has provided top tactics, tools and trends to Internet Marketing professionals.
Housekeeping Want to stop receiving Web Digest For Marketers and FYI From Web Digest for Marketers? Just select the link at the very bottom of this email and you'll be removed from the list. But I'll miss you terribly. :-)
If you received this issue from a colleague and you want your own subscription, you can get that by visiting Web Digest For Marketers and filling out the subscription form. It takes less than a minute.
I encourage you to pass this issue of WDFM along, provided you do not change the copy, you keep the opening and this closing material, and younotify me. OK, you don't have to notify me, but if you do, I will thank you personally. :) Web Digest For Marketers is a subsidiary of Chase Online Marketing Strategies, Inc. and is not affiliated with any of the advertisers in this newsletter. We have no interest (ownership or otherwise) in any of the trademarks that appear in advertisements in this newsletter nor in the landing pages associated with the links found in said advertisements within this newsletter.
Thanks for reading all the way down to the bottom of this newsletter. :)
Cordially, Larry Chase: Publisher Web Digest For Marketers Author: "Essential Business Tactics for the Net" Ph: (646) 535-8160
One opportunity a day keeps success coming your way.
Gracie Awards Entries for Programming/Media by or About Women
For 60 years, the Alliance for Women in Media (formerly AWRT) has aimed to serve as a voice and resource for women in the media. The Foundation has celebrated and honored programming created for women, by women and about women, as well as individuals who have made exemplary contributions to the industry.
The Gracies strive to encourage the realistic and faceted portrayal of women in entertainment, commercials, news, features and other programs. Entries are now being accepted for the 2012 Gracie Awards.
Interested? Register here. Entry deadline is January 7, 2013.
================= Create Q of the Week Q: What is your creative process? Post your answer on our Facebook Page or via Twitter using hashtag: #createdaily.
Rate this Opportunity How valuable is this opportunity? 1 = not at all; 10 = I'm taking advantage of this opportunity today! lowest12345678910highest
"The will to win, the desire to succeed, the urge to reach your full potential...these are the keys that will unlock the door to personal excellence." - Confucius
Got any inspiring words?Share them with us and we may include them in an upcoming issue of The Create Daily. Share your inspiration.
Connect with The Create Daily Are you a part of our social networks? We talk even more opportunity goodness - jobs, resources, inspiration and more! Facebook Twitter thecreatedaily.com
Share Your Success Has TCD helped you? Tell us about stepping out of your comfort zone, creating something, being inspired, applying for an opportunity, and even achieving success. We want to hear it all. Email us so we can share your good vibes with the community.