It’s time to update your Facebook fan page’s cover photo. How do I know this? Because last week Facebook actually relaxed its rules about the content of your Facebook cover image. As first reported by marketing guru Mari Smith, the following information that was previously not allowed can now be included:
- Price / purchase information
- Calls to action
- Contact info – website address, phone numbers, etc.
- Like or share buttons
- Arrows pointing to your page’s “like” button
One thing that has not changed is the 20% text rule, so this information can only make up 20% of your cover image. The dimensions are still 851 pixels by 315 pixels, but there are new tools that have popped up quickly to help you measure if you’re doing it right, like the Facebook Cover-Photo Compliance Tool by Paavo.
Also, keep in mind when designing your cover image that when the new News Feed rolls out, a portion of your cover image will show in the News Feed whenever someone likes your page. This is very exciting and holds a lot of opportunities for creativity, branding and conversions.
Good luck and happy creating!