Thursday, June 27, 2013

Like It or Not, You Need to Be a Writer

8  steps to better brainstorming in 30 minutes

To build credibility, professionals like yourselves should publishing articles (or shooting short videos) regularly on hot-button topics that are near and dear to your clients. OK. Writing’s not easy for many of us, but if you can stay focused and brainstorm the right way for just 30 minutes, you’ll be well on your way to being published. We have an 8-step process here that can really help you unlock your “Inner Writer.” We’ll get to those in a minute.

Establish Credibility
Establishing credibility with your clients, prospects and potential business partners is the most effective form of marketing you can do. We’re not talking about tweeting, tagging photos or “Liking” something on Facebook. We’re talking about building the kind of credibility that actually pulls prospects to you and makes them want to work with you—and recommend you to others.

Go Fast
Most financial, legal, accounting and insurance professionals are very smart people. Not many are professional writers. While you might not think twice about posting to social media, a blog, an online discussion forum, or a newspaper website, writing for publication—especially for your peers—can appear daunting. Sure, you can hire a freelance writer to help you. But the fact is, writing for publication isn't as challenging as you might think.

*** Click herefor our 8 Steps to Better Brainstorming

Macro ViewAs expected, the financial markets have taken investors on a needless roller coaster ride this week, so ignore it and look at the (mostly positive) long term economic indicators that affect your business the most. The Commerce Department announced this week that businesses increased their orders in May for long-term manufactured goods. And for the third straight month, a special index of business investment plans rose—it’s a gauge that excludes the highly volatile transportation and military contracts sector. Need more? The widely cited Case-Shiller housing index showed a 12.1 percent gain over this time a year ago.

ConclusionCongrats. You may not be a professional writer (yet), but you’re using your writing to enhance your profession. You’re not only being published with byline attribution, but you’re driving qualified traffic to your website and LinkedIn profile. People are commenting, sharing and citing what you have to say. You’re getting more invitations to write, speak and teach than you ever thought possible. And best of all, you’re getting qualified client leads and referrals from other professionals.

More tips can be found on our blog and the FREE Resources page of our website.

Tags: Brainstorming, credibility, writing for legal financial accounting professionals, thought leadership 

Create a Video Marketing Plan in 5 Easy Steps

Video marketing is one of the most effective kinds of web marketing available today. Most companies have a YouTube Channel at the very least, and many feature video right on their home page. Getting video marketing right can mean increased conversions and higher profits in the long run - so why not start with creating a video marketing plan? Here are 5 steps to making your plan a great one:

  1. Set your goals and budget – Set a budget and determine what services you will need to pay for in order to make your video marketing the best. Will you create the content yourself, or hire someone to do it? Will you need to license music, use what's available for free, or create your own? Will you pay to have your videos promoted on platforms like YouTube?
  2. Define the target audience – Who will be watching your videos? Do you need to categorize your videos into different types for different audiences? For example, you wouldn't show the same videos to doctors as you would to patients.
  3. Create content – Create scripts and storyboards for your videos, then create them! Don't be afraid to get funny and creative - for example, check out these "Retail Fail" videos by WhizBang! Training.
  4. Choose a video platform – Vimeo, Youtube, Brightcove, Metacafe -  there are endless free and paid options to display your videos to the customer. Develop a strategy for which video platforms you will use.
  5. Develop a distribution plan – It's easy to embed video from many platforms, so be sure to spread your content on social media and the web. Make sure that your video content gets onto your Facebook, Twitter, LinkedIn, Instagram, blog, and website.
Need more ideas? Check out our article 10 Steps to Video Marketing Success.

Tuesday, June 25, 2013

This week's webinar with Georges-Alexandre Hanin: Optimization of Content Management for Cross-Device Web Marketing

The very idea that online marketing is crafted using one technique for one type of device has long since been forgotten. Marketers realize that desktop computers are no longer the dominate force in web browsing and web purchases, but mobile shouldn't be viewed as a single entity either. From iPhones and iPads to Android tablets and Internet TV, users are relying on many more wireless web devices to deliver their news and information than ever before. Belgium-based researcher and Mobilosoft founder Georges-Alexandre Hanin understands that content needs to be optimized for many different types of devices, therefore he has crafted this presentation to focus on the cross-device web marketing campaigns. Join Georges-Alexandre Hanin for this week's webinar, and you'll become a bit more savvy in the world of optimized content management for multiple purposes.

Click here to register for FREE (6-26-13 at 12:30pm EST):

About Georges-Alexandre Hanin:

Georges-Alexandre Hanin is the founder of Mobilosoft, which creates mobile marketing solutions for retailers and brands. Launched in 2010, Mobilosoft has built a content management system that lets retailers build and manage their mobile sites. From that system, they can also manage dedicated couponing and text messaging campaigns. Mobilosoft has a presence in Belgium and France, and has websites in Belgium, France, The Netherlands, Germany, LuxembourgClick here to register for FREE (6-26-13 at 12:30pm EST):

Friday, June 21, 2013

Top 5 Tips for Creating an Engaging Facebook Page

So you've created a Facebook page for your business, but you're not sure where to go next. Maybe you have some followers, maybe you don't - all you know is that you want to get fans talking about your brand, and fast. Never fear! Here are some strategies that you can use to instantly boost your brand appeal on Facebook.

  1. Ask your friends, family, and current customers to follow you! There is an "invite" button at the bottom right of your admin panel, and you shouldn't be afraid to use it. After that, send out an email blast announcing your Facebook page and create a button on your site, along with an announcement on your home page. Don't forget to post about it on your blog and create flyers or banners for your brick-and-mortar location if you have one - it's important to get the word out as many ways as possible.
  2. Keep most of your content non-promotional. Instead of using Facebook only to advertise, become a leader in your field by posting useful articles, funny pictures, and other great tidbits to your page. Try to keep it 2/3 educational, entertainement, or engaging content, and 1/3 promotional content.
  3. Post 1-3 times daily. Make sure that you post at least once a day and no more than 3 times a day to start out with. As you grow your community and get to know them better, check your Facebook insights in your admin panel to see how many posts get you the maximum amount of engagement on your page.
  4. Engage with your fans as often as possible. When someone comments, "like" their post and comment back. When someone sends your page a private message, message them back. Do this as soon as possible, and always check your page's notifications so you can stay up-to-date with your fan interactions. It's crucial that the fans know you are interested in them.
  5. Create a unique personality that exemplifies your brand. Is your brand casual? Professional? Who is your audience? It's important that you talk to your audience in a way that makes sense to them and that you use language they identify with. You wouldn't tell an audience of doctors looking for medical information, "Hey y'all, here's some stuff for you on heart attacks."  
Looking for more info on making a great Facebook page? Just read our article on creating an engaging facebook business page.

Connect with Leah on Google+

Tablet Ownership Doubles and Why You Should Care

If you think everyone in your circle of influence is tapping on a tablet these days, you’re not alone. According to the Pew Research Center, more than one third (34%) of American adults now own a tablet device of some kind, almost double the 18 percent adoption rate at this time a year ago. The recent Pew report said tablet adoption spikes in the 35-44 age bracket and appears to rise alongside educational attainment and household income level. The most popular brands are iPad, Samsung Galaxy Tab, Google Nexus and Kindle Fire. No surprises there.

What struck us most about the Pew report is that tablets, unlike smartphones, are still owned primarily by the high income/high education demographic that your clients fall into:

·         Those living in households earning at least $75,000 per year (56%), compared with lower income brackets
  • Adults ages 35-44 (49%), compared with younger and older adults
  • College graduates (49%), compared with adults with lower levels of education
Unlike smartphones, which are most popular with younger adults ages 18-34, the highest rates of tablet ownership is among adults in their late 30s and early 40s. In fact, almost half of adults ages 35-44 now own a tablet computer, significantly more than any other age group. There are no statistically significant differences in tablet ownership between men and women, or between members of different racial or ethnic groups. But, that 35-44 demo is going to be the heart of your target market in the next 5-10 years.

What this means for me?

First, while all the online gurus from inside and outside your organization are telling you make everything mobile friendly, you need to distinguish between all things mobile. What resonates on a 7-9 inch tablet screen can be vastly different than what works on a tiny smartphone screen. Also, remember that some of your younger web designers and marketing folks are not the same demographic as you and your clients. They’re more likely to be smartphone slingers than tablet tappers. Don’t let them push you into designing what’s best for them and their peers. You’re paying them to design what’s best for you and your client base.

Macro View

Expect the Fed to drive the nervous nellies (aka profit takers) on Wall Street crazy for a few more weeks. But the underlying economic indicators continue to point upward. Slowly and surely upward like the last stages of a high altitude mountain climb or bike race—but the key word is “up.”

Housing starts rose 6.8 percent in May according to the Commerce Department this week and builders applied for more permits to build single family homes that at any time in the past five years. Government data shows that new home construction has risen 28.6 percent since May of 2012, bolstering hopes of a full-fledged housing recovery. We’ve got plenty more data if you need it.


At the end of the day, your clients, prospects and stakeholders are migrating to an always connected mobile mindset. Just remember that the device they use for phone calls, emails, instant messages and snapshots is not necessarily the device they use to engage with your thought leadership content. If you’ve got something important and substantive to share with your target market, first consider which device they’re going to use to read/view/download it. Is it something that fits into their briefcase—or the back pocket of a tight pair of jeans?


Tags: Housing starts, building permits, housing recovery, tablet ownership,
iPad, Samsung Galaxy Tab, Google Nexus, Kindle Fire

Thursday, June 20, 2013

Instagram Launches Video

The white arrow at the top right indicates playable content.
As you might have heard, Instagram launched a new video feature on their social photo-sharing platform. It's in direct competition with Vine, though it does have a few differences. Already, the internet at large is debating on whether or not adding video to the platform is a good idea - it will definitely change the user experience, but it's still too early to tell if people will leave Instagram over the addition of video.

Here at the office, we've definitely noticed a slowdown in the application's speed, but this may be something that Instagram addresses in the near future to create a more seamless video experience.

Does this mean Vine will feature photos in the future and the two apps will completely go toe-to-toe in a death match to win the millions of users at stake? Maybe. In the meantime, let's explore the differences.

  • 7 seconds of video max
  • plays on infinite loop automatically
  • can use previously recorded video
  • allows social sharing and auto-creates an embedding code
  • touch the screen to record, release to stop

Instagram Video:
  • 15 seconds of video max
  • does not loop
  • cannot use previously recorded video
  • allows social sharing and allows you to copy share link, but does not currently provide an embed code
  • touch the red button to record, release to stop

We've already started taking a couple of Instavideos here at TGR to experiment with this new option. What videos are you planning to release on your Instagram?

Connect with Leah on Google+

Tuesday, June 18, 2013

This week's webinar with Jon Wuebben: Content is Currency: Creating a Turbo Charged Content Marketing Program for Your Company in 60 Days

Author of the book Content is Currency and longtime speaker of the presentation with the same name, Jon Wuebben is back to present another spectacular webinar highlighting the content marketing aspect of business. This time, he aims to really turbo charge your brand's personality with a unique and easy way to create a content marketing program for your company -- in just 60 days! 

From his previous webinar back in February 2012:

The reality is that most web content could be crafted better and focused more on your customers needs. In fact, most companies spend all their energy and money thinking about the appearance and the architecture of their sites and spend very little time thinking about the actual content itself. Failing to look at content from a strategic point of view, they see their web pages as something they need to fill quickly. Instead of providing customers and prospects with free tips, advice, how to and other compelling content to start building a relationship, most companies try and sell immediately… and almost always fail.

Click here to register for FREE (6-19-13 at 12:30pm EST)

About Jon Wuebben:

Jon Wuebben is the CEO of Content Launch, a web content development, content strategy and marketing firm that provides content for hundreds of companies, digital agencies and web designers around the world. His new book, “Content is Currency: Developing Powerful Content for Web & Mobile”,helps businesses everywhere learn how to plan, create, distribute and manage content. Jon has spoken at the Online Marketing Summit, New Media Expo, Annual Conference, Media Relations Summit and for many organizations and industry groups. Speaking topics include content marketing, social media strategy, mobile marketing, SEO copywriting and entrepreneurship. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of "Content Rich: Writing Your Way to Wealth on the Web". 

Click here to register for FREE (6-19-13 at 12:30pm EST)

Monday, June 17, 2013

Social Media Day is back on June 27, grab your tickets now! #Detroit #FREE

Get Ready!

It's finally time for Social Media Day Detroit 2013! Get ready to mix and mingle with all your digital collegues at the networking event of the year.


They're going fast - get 'em while they're hot at 

Don't forget

Cameras/laptops/ipads/droids/etc. There will be lots of stuff to tweet about throughout the event.  We're taking #SMDay #Det to the next level this year and we need to prove we did it.  The security frisking will be worth it, we promise :-)

Food.  We're serving up free food (Little Caesars pizza to be exact :-) and offering some sweet drink features. We know, it should be awesome.

Doors open at 6:00p.m. Once you get inside MotorCity Casino Hotel, we'll be in Sound Board; look for the signs, it's pretty easy to find.  The event closes at 10pm.

Location and Parking (ohio lot)
MotorCity Casino Hotel (click for map)
2901 Grand River Avenue, Detroit MI 48201

Self-park and valet are free

 Social Media Day Detroit 2013
Date: Thursday, June 27, 2013 from 6:00 p.m. to 10:00 p.m. (ET)

MotorCity Casino Hotel's Sound Board
2901 Grand River Avenue
Detroit, MI 48201


We've got awesome sponsors. Please give them a shout when you have a moment.




Friday, June 14, 2013

You Need This Tracking for an E-commerce Business

If you have an e-commerce business, it’s critical to measure each transaction and how they correlate to your online marketing efforts. Yes, it’s important to measure conversions on your website, but measuring the revenue associated with those conversions is much more valuable.

One way you can measure e-commerce transactions is via Google Analytics. Google’s E-commerce Tracking will measure:

• Revenue associated with AdWords campaigns
• Revenue associated with specific referrals
• The number of transactions associated with organic search
• Average per visit value across all traffic sources

You can gain further insights such as understanding how long the decision making process takes for your customers along with how many website visits it takes to entice them to make a purchase.

It doesn't take much effort to enable e-commerce tracking, especially considering the tangible revenue reporting you will have access to. You can then obtain even more powerful reporting by tying this data to your multi-channel funnel reporting.

How are you currently gauging the effectiveness of your online marketing efforts in relation to your e-commerce transactions?

Like this post? Connect with Erika Barbosa on Google+.

Image credit: D. Laird

Salvaging an Unproductive Day

Let’s face it. Even hard-charging, Type-A, hyper-caffeinated people like ourselves get into a rut from time to time. Sure we’ve learned how to “mail it in” by looking busy, by sending out important sounding emails, by billing some hours and checking a few things off the to-do list. But sometimes, for a wide variety of reasons, that laser focus isn’t there.  The ideas aren’t flowing, the adrenaline isn’t pumping and you’re months away from your next vacation. What to do?

Productivity blogger, Aaron Lynn, recently posted on  nine common causes of unproductive days, including multi-tasking, playing to your weaknesses, constant interruptions and poor energy management. He offered both short-term and long-term fixes. But the main thing you don’t want to do is let a series of unproductive days spiral out of control. Lynn said you want to make sure that if you’re having a series of unproductive days you, want to understand why they occur and be able to get to the root of the problem. Thanks to Inc./Fast Company for bringing this to our attention.
As Lynn explains: “Sometimes, things happen that simply aren’t within our control — weather phenomena, our Internet connection goes down, a family emergency. We can try to put things in place to prevent these things from happening, but sometimes there really isn’t much we can do.”

Suppose the reason for your unproductive day is what Lynn calls “depleted willpower.” Short-term fixes include “waiting until tomorrow,” “break/nap,” and “nootropics,” which are basically legal drugs. More importantly, Lynne offers long-term fixes such as “energy management” (eating, sleeping, and exercising properly) and “downtime and renewal” (getting enough time off).

While little of what Lynne suggests is revolutionary, it’s helpful to remind ourselves that the reasons for having a bad day usually aren’t that complex. A short nap or a quick walk can go a long way toward making them bearable. But in the long term, you have to come to grips with the types of daily annoyance or client/employee irritations that consistently take you off your game and prevent you from doing your best.

Have we mastered those lessons here at HB? Heck no. But at least we’re able to recognize the signs of a potential “off day” by 10 or 11 in the morning and prevent it from ruining the rest of the day (or week).

As my old college track coach used to bark: “Anyone can run fast when they’re feeling great. I’m going to teach you how to run fast when you feel like crap. So when you’re ass falls off at the one-mile mark, go back and find your ass, stick it back on, and get back in the race.” What he was trying to say was that the team needed each and every runner to finish the race and try to score some points even if they weren’t going to set a personal best that day.
A little old school I know. But just try this philosophy for a week and you’ll be amazed at how many many boxes on your to-do list suddenly get checked off.

Index of Business/Entrepreneurship media up

Whether or not you believe all the noise coming out of Washington, one gauge of the economy that we like to use here is the total of advertising pages at business, technology and entrepreneurial magazines. By that lens, things are up 8.8 percent over this time a year ago, according to data we compiled from min/min online. The group we track includes Inc. Magazine (up 30.4%), Forbes (+13.3%), Fast Company  (+7.9%), Wired (+2.6%) and Entrepreneur (down 3.8%).

Macro View

Whether or not you like to play Bernanke roulette with interest rate forecasts, two government reports that came out yesterday shook some sense into the financial markets. Positive news about hiring and spending at retail businesses gave a badly needed jolt of optimism to investors about the strength of the economic recovery.


Like off days in investing, sports, relationships and the weather, bad days are inevitable at work. It’s not so much trying to avoid them or blame them on others—it’s how you bounce back from them, learn from them and understand what could be dragging you down into a continuous spiral of frustration, inertia or wheel spinning.

As heavyweight boxer Mike Tyson once quipped: “Everybody has a plan until you get a punch in the mouth.” You’ll never avoid every jab that’s thrown your way. But you can always get yourself off the mat and back into the fight before the game of life counts you out for that round.

Tags: Aaron Lynne, productivity guru, salvaging a bad day,
Our FREE Resources page has more. 

Monday, June 10, 2013

Tomorrow's webinar with Ian Lurie - Weird, Useful, Significant: Internet marketing in 2013

It's no surprise that Internet marketing is constantly changing, and we're the first to admit that staying on top of website updates and upgrades can be downright frustrating at times. We've all turned internet marketing into a monster truck show, chasing rankings until our tongues drag on the ground. Now, learn how marketing really works, and how you can apply it to refresh your campaigns, boost revenue and strengthen your brand.

Click here to register for FREE (6-12-13 at 12:30pm EST)

About Ian Lurie:

Ian Lurie is CEO at Portent, a digital agency he started in 1995. His firm provides search engine optimization (SEO), pay per click (PPC), social media and general strategic services to a wide range of small, medium and large businesses.
Ian believes strongly that great marketing, online and off, relies on clarity and helps customers make good decisions about products, services and people. Several years ago he wrote the book Conversation Marketing to be a common-sense guide to internet marketing. He's also co-author of the Web Marketing All-in-One Desk Reference for Dummies. 

You can follow Ian on Twitter at @portentint, or find him on the Portent blog, at
Click here to register for FREE (6-12-13 at 12:30pm EST)

Friday, June 7, 2013

Tablets displacing PCs and why you should care

A new study caught our eye this week and we wanted to share it with you. Researchers from IDC Worldwide predict that tablet shipments are expected to grow 58.7 percent this year to 229.3 million units. Why should you care about that number? Because tablet shipments are predicted to exceed those of portable PCs this year, as the slumping PC market will likely see negative growth for the second consecutive year. The IDC study also said that tablet shipments should outpace the ENTIRE PC market (portables and desktops combined) by 2015.

The tipping point is upon us. Click on these links for additional IDC information about Tablets, and about PCs. With tablets racing past portables in 2013 (and total PCs in 2015), there’s going to be a major change in how consumers and business professionals do what we like to call the 6 Cs:

·         Communicate
·         Compute
·         Connect
·         Collaborate, and
·         Create Content.

What this means for you is that your clients, prospects and stakeholders are increasingly mobile, impatient and distracted. They’re more likely than ever to be reading, downloading and watching what you have to say on a small screen device and away from their desks. You have less room to work with and less room for mistakes.

It also means your email subject lines have to be crisper. Your videos must be shorter and less intrusive. Every webinar must deliver exactly what you promise right from the first minute. Your newsletters must be on target every issue and your case studies, white papers and archived web events must be easier to download and highly relevant.

Special challenges for those in professional services

Most of you are well educated highly skilled professionals. You know how to be relevant. You have the subject matter expertise that so many other “posers” on the web don’t have. You know how to be thorough, accurate and comprehensive. The challenge is being brief when you have so much to share with your audience and when you’re dealing with complex topics, mountains of research, precedents and regulations.

That’s what we do all day long. Do we always get it right? Of course not. But we know an awful lot about how to do it wrong.  Our blog and FREE Resources share more.

Macro View

Today’s jobs report shows that U.S. employers added 175,000 new hires in May, slightly ahead of expectations. While skeptics say that unemployment remains historically high and
the economic recovery has shown some signs of slowing, we’re still convinced that the underlying fundamentals remain strong for this economy--remember, we’re in a new normal era. Housing is recovering in most major metro areas and the Federal Reserve said yesterday that that the net worth of most American households is higher than before the recession hit five and a half years ago.

Any more dramatic drops in the financial markets will be a result of investors using the recent worries above as an excuse to take profits.


We’re at the inflection point of a Big Data world hitting a small screen environment. Every word and pixel counts. Respect how busy your target market is and choose your words carefully. Be fast. Be relevant and keep it real.  If you can do those simple things consistently, your clients and prospects will thank you time and time again with referrals and continued loyalty.


Tags: IDC worldwide. Tablets outpace portable PCs, housing market, jobless rate

Wednesday, June 5, 2013

Two Simple Excel Tips for Drafting PPC Ad Copy

From experienced PPC marketers to someone just starting out, these quick tips will be a big help during the process of writing ad copy.

=LEN() Excel Function

If you need to find out how many characters are being used in the different lines of your ad copy, this Excel function will come in handy. Simply type in =LEN(INSERT CELL HERE) such as =LEN(A2), and it will insert the total character count within a cell (including spaces).

Conditioning Formatting in Excel

Taking the =LEN() function one step further, Conditional Formatting will allow you to highlight a cell as you specify based on a particular criteria. For example, let’s say you want to highlight a cell in red when it exceeds a character count of 35, this will allow you to do so along with much more.

You should be able to find the Conditional Formatting button in the Home ribbon of Excel (I’m currently using Excel 2010). You’ll see there are options such as, if a number is >greater than X, automatically highlight a cell in Y.

By using these two features together, it will make your job just a bit more efficient. A quick scan will easily tell you what ad copy is not adhering to character limits and needs your attention.

What are your favorite Excel functions for use with PPC? Remember, this is only scratching the surface!

Like this post? Connect with Erika Barbosa on Google+.

Image credit: Ryan Hyde

A Picture is worth 1,000 Clicks!

I have been sharing an intenet marketing strategy in my presentations "A picture is worth 1,000 clicks". Pictures, images and cute cartoons found on websites, blogs and Social Media pages are easily shared, liked and commented on and they virally spread marketing messages.

I looked at the Quantcast list of top US sites, and one site jumped off the list Pinterest at #7. Wow, the photo 'pinning' site has more traffic than  Bing, Yahoo and Wikipedia!

Pinterest is most popular among people collecting or pinning fashion and home decor ideas. I use Pinterest to bookmark images such as infographics and internet marketing information, as well as to save images of personal interest such as my wonder-dog Tyler and my beloved Winnipeg Jets.

Here is a link to the Quancast list of the top US Sites. Another traffic rating website Alexa ranks Pinterest at number #16.

I interviewed a young Account Executive candidate. She said the site was so popular among her friends who are bored at work because corporations haven’t blocked the site yet (like Facebook). They can sit at their desk and it looks like they’re working but they are pinning things.

Perhaps the most effective use of images for internet marketing is creating 'Facebook Candy'. Nurses Rock is a Facebook group with over 440,000 Fans.

They regularly add engaging images with captions or slogans to the page, each image is Liked, commented on or shared thousands of times. Each time someone shares an image their friends see the image, if they are interested in nurses or nursing they might 'Like' Nurses Rock and eventually sign up for the All community website. 

How are you using images in your internet marketing programs? Please comment and share below.

Tuesday, June 4, 2013

Twitter 101

Created that company twitter account but not sure where to go with it from here? Here's our handy guide to Twitter.

Who are you talking to?
Don't start tweeting without figuring out who your target market is. Are you talking to men, women, or both? How old are they? What are their likes and dislikes? What benefit are you providing to them? Answering these questions will help set the stage.

What do you want them to do?
The number one thing you want them to do is engage! This can mean retweeting, favoriting tweets, tweeting @ your account, visiting your website, learning more, introducing them to your brand. Each of these things may eventually lead to your followers becoming clients.

What do you want to share with them?
The most important thing to know about sharing information on twitter is that you want to share timely and relevant content with your followers. This doesn't mean you can't be silly now and then (see the below tweet by ModCloth, a clothing retailer), but you generally want to cater to your audience. Relevant articles from trusted authorities, informative how-to videos, product photos, and funny jokes are all great to include in your daily tweeting regimen.

Tweets with rich media content (photos, videos, and article snippets) often get two or three times the engagement as regular tweets. Since Twitter doesn't automatically allow rich media in tweets, you will have to use a few workarounds here. Sign up for TwitPic and share YouTube videos under "Share This Video" by clicking the Twitter icon and following prompts.

What are Hashtags?
A hashtag is a word or set of words preceded by a pound sign, such as #socialmedia. Add them to your tweets to join a conversation on that topic!

How Often Do I Tweet?
Start out by tweeting 5 times per day. As you get more familiar with the platform, try different numbers and consult your analytics to determine the optimum number of tweets per day. 

How Do I Deal with Negative Tweets?
Not everyone will be a happy customer. Try to deal with these tweets by tweeting back at them immediately and directing them to an email address, live chat, phone number, or other forum for someone to address their complaint. Always stay polite and professional!

Good luck in the Twitterverse - we're rooting for you. Happy tweeting!

Connect with Leah on Google+

Tomorrow's #webinar with @LizCrawford - The Quantified Self

Join Liz Crawford this week as she explains how people are using technology more and more to track every aspect of their health, including caloric intake, steps, sleep patterns, blood pressure, and/or other health indicators. The Self-Tracking trend is mainstreaming now - and a tidal wave of apps and gadgets are flooding the market to meet this emerging need. But new personal databases of information, as well as the new tracking behavior itself, are changing consumers' demands on retailers, health providers and brands. This webinar will describe this trend, how it is manifesting itself, and who is participating. The session wraps up with implications for retailers and brands, as well as a vision for the future.

Click here to register for FREE (6-5-13 at 12:30pm EST)
About Liz Crawford: 

Liz Crawford has more than 20 years of brand management and consulting experience with a concentration in strategic innovation. Her concept and new product launch, Lysol Antibacterial Kitchen Cleaner, won the prestigious Edison Award for New Products. Over the last few years, Crawford has focused on developing integrated Shopper Marketing strategies for Fortune 500 clients. 

Currently, she is an analyst and contributing writer for the Path to Purchase Institute, publisher of Shopper Marketing Magazine. Her book, The Shopper Economy is being released in April 2012 by McGraw-Hill.

Crawford’s clients have included: P&G, Safeway, Walgreens, Publix Supermarkets, Kraft, Pepsi, Nabisco, Johnson & Johnson, Coca-Cola, Kimberly Clark, American Greeting, Mars Candy, Hershey, Newell Rubbermaid, Y&R, BBDO, CIBA Vision, Spanx, and Pirelli Tyres among others.

Click here to register for FREE (6-5-13 at 12:30pm EST)

You probably didn't know that roughly 60% of consumers are now tracking their dietary intake, health and workout routines?