After a limited test in May, Twitter on Thursday announced it is opening up its Lead Generation Cards to all businesses.
The Cards let businesses register users and their emails for promotions or memberships directly within a tweet. When you click to expand the tweet, you'll see an option to sign up with your Twitter handle and connected email already filled out.
See also: Can Twitter Make 'T-Commerce' a Thing?
In a case study quoted on Twitter's blog, outdoor gear and apparel company Rock/Creek saw a 4.6% engagement rate and generated more than 1,700 new email contacts in one week by using a Card within a Promoted Tweet. The company had offered a drawing to win a free pair of Chaco sandals to consumers who shared their email addresses. Read more...