Monday, September 30, 2013

How to Cash In on Your Passion

Do you love biking, dancing, football, or fashion? What's your passion? You might not have realized this yet, but it's perfectly possible to turn your hobby into a full time business. It's easier that ever with today's vast set of online resources. Here are a few ways that can get you started:

  • Set up a blog that focuses on your interest. You can do this in 15 minutes on Wordpress, and the platform is so simple to use that anyone can create a beautiful website quickly. Make sure that your blog is hosted on your own domain (for example, fashiontoast.com). This can be done directly through Wordpress or through a hosting service.
  • Run ads on your blog. Once you have a little bit of a following, and 10-20 posts under your belt, it's time to monetize by running ads on your blog. The process is simple with Google Adsense.
  • Create a Facebook Fan Page, YouTube Channel, & other social media profiles. Don't forget to create the social media profiles that will really make your blog shine. Creating profiles is a great way for people to find you on the web, and can provide a lot of support to your online blog. Other platforms you might want to think about including in your social media strategy are Twitter, Vine, LinkedIn, Instagram, Pinterest, and MySpace. It's best to grab your name of choice on every social media channel you can before someone else takes it.
  • Be bold! You're ready to start blogging about your passion right now. Go for it!
For more strategies on how to monetize your passions, look no further than this article by our CEO, Jay Berkowitz.

Connect with Leah on Google+

Wednesday Webinar: 5 Ways to Brand Through Instagram Video

Wednesday Webinar: 5 Ways to Brand Through Instagram Video

Although still somewhat new, Instagram Video has already become a useful tool for businesses networking and fan growth. But if you're struggling to develop real, shareable content, then your IG Video campaign is probably going nowhere. Join Matt Wooddy, IMC host and Instagram expert for an in-depth lesson on better branding through Instagram video. In this webinar, you'll learn to:

- drive product interest through strategic video posting
- encourage others to share your message
- take better videos with your smartphone
- upload customized videos for improved aesthetics


About Matt Wooddy:

For the last six years, Matt Wooddy has used his social wizardry to rebrand, reformulate and reinvent the online presence of over 200 businesses. Understanding that social media is more than just a place to promote your business, he uses personal interaction and entertaining content to engage visitors and followers. Matt realizes that it's not so much the product that drives a good social campaign, but it's the ability to communicate with your
fans and followers in a personal way that makes a difference. As a freelance photographer, visual artist and musician in his free time, Matt has developed these personal skills that connect humans with each other.

Thursday, September 26, 2013

What business, financial pros can learn from association leaders

A recent article of mine (with companion video and benchmarking research), drew from interviews with over a dozen top execs at North American associations. As many of you probably know, trade associations are at a crossroads right now. Many of their core members—Boomers—are aging out of the workforce and the up-and-coming members of many professions don’t use the word “join” the same ways previous generations do. What’s more, the web provides many of the same information for free that associations used to charge a pretty penny for and social media has allowed Millenials to be better connected and on a more global scale, than even the most extroverted of boomers and Generation X’ers.

So are trade association about to go the way of the 8-track, the PC and the Blackberry? Not so fast. Our research shows that about 40 percent of them have enjoyed membership growth over the past three years. The better ones are getting pretty good at adapting to changing times and are finding new and clever ways to connect with always-on-the go members and think long and hard about what their key value proposition is. In most cases, it’s by being the most trusted and No.1 voice of their industry. They’re deep into data mining to see what makes their members tick and they’re finding new ways to generate revenue besides the good old fashioned dues bill.

So what’s in it for me?

Just substitute the word “client” or “customer” for member and much of what top associations are doing could be very transferable to your business or practice. I also thought you’d be interest in how one of our clients is smartly integrating articles with companion video and proprietary research to provide a deeper content learning experience for their stakeholders.

As always, more tips can be found on our blog and the FREE Resources page of our website.

Conclusion

There are a lot of smart people out there. Don’t limit yourself just to your own industry and professional peers. A good idea is a good idea, regardless of who or where it came from.

More tips can be found on the FREE Resources page of our website.

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Tags: what business leaders can learn from trade associations, boomers retiring, Millenials well connected

Wednesday, September 25, 2013

.@Amazon's Powerful New Kindle Fires and Other News You Need to Know via @Mashables (@amazonkindles)

 

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Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world.

Today, we're looking at three particularly interesting storiesAndroid users who want to use Apple's iMessage service had the option to do so for a limited amount of timeAmazon announced the latest generation of Kindle Fires, which are total powerhouses. And Twitter begins to send follow suggestions via mobile alerts.

Check out the video above for more on these stories.

Image: Mashable Read more...

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Today's webinar with @MWooddy: 5 Ways to Brand

There's no doubt that Instagram has become a powerful hub for product engagement and follower support. Our fans love the images that drive business, and Instagram thrives on exceptional photography. Although still somewhat new, Instagram's video feature has already become a useful tool for businesses networking and fan growth. But if you're struggling to develop real, shareable content, then your IG Video campaign is probably going nowhere. Join Matt Wooddy, IMC host and Instagram expert for an in-depth lesson on better branding through Instagram video. In this webinar, you'll learn to:
- drive product interest through strategic video posting
- encourage others to share your message
- take better videos with your smartphone

Click here to register for FREE (9-25-13 at 12:30pm EST)
http://bit.ly/16X6P9x

About Matt Wooddy:

For the last six years, Matt Wooddy has used his social wizardry to rebrand, reformulate and reinvent the online presence of over 200 businesses. Understanding that social media is more than just a place to promote your business, he uses personal interaction and entertaining content to engage visitors and followers. Matt realizes that it's not so much the product that drives a good social campaign, but it's the ability to communicate with your
fans and followers in a personal way that makes a difference. As a freelance photographer, visual artist and musician in his free time, Matt has developed these personal skills that connect humans with each other.

Click here to register for FREE (9-25-13 at 12:30pm EST)
http://bit.ly/16X6P9x

Tuesday, September 24, 2013

#Twitter Inks Largest Partnership to Date With CBS via @mashables

 

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Twitter added its largest Amplify partnership to date on Monday, bringing CBS into the fold as part of its program to bring additional video content to Twitter streams in real-time.

The partnership with CBS includes 20 of the company's brands and 42 different shows, making it the largest collection of packages included in one Amplify deal. Twitter and CBS made the announcement on Monday at Advertising Week in New York City.

Twitter's Amplify program, which launched in May, is designed to help broadcasters share additional video content with viewers in hopes of capturing their attention both via TV and then on their "second screen" (either phone or tablet). Sports broadcasts, for example, have used Twitter to immediately show video replays of important plays or moments from a game. The video clips play short advertisements before the featured content, and advertisers can also pay to promote the tweet to increase its visibility Read more...

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Monday, September 23, 2013

30 Facebook Timeline Contest Ideas That Drive Likes and Comments via @JeffBullas

 

30 Facebook Timeline Contest Ideas That Drive Likes and Comments

Facebook has updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines.

With these new Facebook promotion guidelines, brands can now accept "contest entries" by asking fans to like, comment, or message the page.

While this is a huge opportunity to drive brand engagement, many businesses are struggling to come up with Facebook contest ideas for their fan page timelines.

Several Facebook app companies launched the ability to export a .csv of likes and comments to help business owners take advantage of these changes.

Brands are asking this question

These new guidelines though have raised the following question.

"With many great tools to manage likes and comments, how do you go about ensuring that Facebook Timeline Contest you post actually gets engagement?"

The status updates below are meant to inspire you with ideas that take advantage of the new Facebook changes and create and drive engagement.

30 Facebook Timeline Contest Ideas

click here to view...

 
 

Thursday, September 19, 2013

Get Your Code On! Introduction To Word Press via @ThirdEyeGrp Sept 21 #Detroit

Using WordPress for your site or blog, but need a better understanding of it? Take back the power of your company’s brand and learn how to manage your Word Press website and blog. Learn your way around the WordPress dashboard, and take a look at WordPress from a business standpoint to see what features you can use to inform, promote your business and encourage discussion amongst your target audience.  Leave with a basic understanding that will let you easily make changes, edits and additions to your website or blog.


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Sheila Hawkins
Third Eye Group

Event Details

Entrepreneur Exchange Group & Third Eye Group Present:

“Get Your Code On!!” Workshop Series For Nontechnical Women Entrepreneurs
(Men always welcomed)
Introduction to Word Press
Take back the power of your Company’s brand and learn how to manage your Word Press website and blog.
  • Want to learn how to manage your website? Already have your own Word Press blog or website, but want to have more control over it?
  • Would you like to be able to make quick changes and updates to your website yourself instead of relying on a webmaster?
  • Learn how to use this platform for your site and leave this session with a basic understanding of Word Press and be able to make changes, edits and additions to your website or blog.

Facilitated By:
Girl Develop It – Detroit Chapter
An international nonprofit organization dedicated to teaching women software development skills.


Get Your Code On! Join us
Saturday, September 21, 2013
10:30 am – 12:30 pm
Brava Services 21739 Melrose Southfield, MI
Bring your laptop
Register today!
Advance registration $25 On site registration $30


Download the book that will help you understand your journey on the Internet. ONLY $5!
IS YOUR LITERARY PROJECT READY FOR THE EBOOK REVOLUTION?

Wednesday, September 18, 2013

7 Ways to Increase Traffic to Your Blog via @jeffbullas




7 Ways to Increase Traffic to Your Blog
Blogs have become one of the most fascinating and popular platforms upon which individuals may sell their wares, offer advice or simply journal about their daily lives.
But what is the point of having a blog if no one is going to read it?
There are many reasons why you’d would want to increase the traffic to your blog . It could be for monetary reasons, to gain more public exposure or to show off your skills. Bloggers want to see their sites develop, evolve and grow.
So, how can you get more visitors to your blog?

Here are 7 easy ways to increase traffic to your blog.


Download the book that will help you understand your journey on the Internet. ONLY $5!
IS YOUR LITERARY PROJECT READY FOR THE EBOOK REVOLUTION?

Today's webinar with Chris Muccio: 42 Rules for 24-Hour Success on LinkedIn

Chris Muccio is launching a new book on LinkedIn secrets for Internet marketers, and he'll be stopping by the Internet Marketing Club for a unique presentation experience. If you're searching for the ultimate LinkedIn success for business in just 24 hours, Chris' webinar is perfect for you.

Check out Chris' book, 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

Click here to register for FREE (9-18-13 at 12:30pm EST)
http://bit.ly/1eSrkrk

About Chris Muccio:

Chris Muccio is an award-winning entrepreneur who draws upon insightful experiences from his successful career in Corporate America to guide emerging businesses on the most effective strategies to uncover profit and growth opportunities, create rapid and sustainable results and minimize the overwhelm factors that challenge many entrepreneurs. Named a Matherly Scholar - the highest honor awarded by the University of Florida's M.B.A. program, Chris began his career with Coopers & Lybrand, where he passed the CPA exam. He has held senior management positions at billion-dollar global companies with projects across five continents. He speaks on social media and corporate performance, has hosted numerous global seminars and training sessions, and blogs on leading edge strategies for business leaders.

Click here to register for FREE (9-18-13 at 12:30pm EST)
http://bit.ly/1eSrkrk

Monday, September 16, 2013

IMC Gold Membership trial offer now!


Over the last few years, the Internet Marketing Club has been dedicated to bringing its guests the latest trends in online marketing through carefully selected news discussions, intuitive blog posts and of course, the advent of the Wednesday Webinar series. We've featured a multitude of industry leading speakers to help you better prioritize every aspect of your brand or agency's marketing, because we realize that sometimes work is better with a little help from a friend. Featuring top industry experts Joanna Lord, Scott Schwertly, Dennis Yu, Warren Whitlock,

With that being said, we're now offering our Gold Membership package for just $1, a trial offer for the first month to help you get more acquainted with our leading feature of the IMC. This gets you exclusive access to all of our past webinars in the archive section of the IMC, which features MP4 video replays, MP3 audio downloads, text transcriptions and PDFs of presentation slides. You'll also get priority connection to our experts, giving you exclusive assistance to help with your online marketing campaigns.

So go forth; experience the Gold Membership of the IMC to its fullest for only $1 in your first month!

Friday, September 13, 2013

Jeff Bezos (@amazon) Will Get Even Richer Off Twitter IPO via @mashables

 

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Amazon CEO Jeff Bezos' venture capital firm was an early investor in Twitter and will presumably make a big profit from the company's upcoming IPO.

Bezos Expeditions, his personal investment vehicle, was among a handful of firms that made a second round investment in Twitter in 2008. The amount his firm invested is unclear.

Twitter filed a confidential IPO on Thursday, an option under the JOBS Act to avoid public scrutiny for companies making less than $1 billion in revenues. According to estimates, Twitter's valuation falls in the $10.5 billion to $14 billion range.

More about Jeff Bezos, Business, and Twitter Ipo


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Thursday, September 12, 2013

LOL: 7 Reasons to Miss Your Old Nokia Brick Phone via @mashables

I really do miss my phone like this....
 
 

 

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When the Nokia 3310 was released in 2000, it was a simpler time. There were no app stores. The Internet was much younger. There was nary a twerk or a tweet to speak of

The phone's multiple incarnations sold more than 126 million units, from its release to the series' retirement in 2005. Slender, thick, compact — everyone had one

While using a Nokia 3310 today could be comparable to going off the grid, there are more than a few reasons you should feel nostalgia for your old brick phone.

Image: Flickr, Jeff Pott Read more...

More about Mobile Phones, Lists, Nokia, Nostalgia, and Watercooler


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.@jk_rowling to Pen 'Harry Potter' Spinoff Screenplay via @mashables

 

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Rejoice, muggles: The time has come for J.K. Rowling to Apparate us back into the world of wizards. The author of the Harry Potter series is collaborating with Warner Bros. to develop a screenplay based on her novel Fantastic Beasts and Where to Find Them.

Fantastic Beasts and Where to Find Them was published in 2001 under the pseudonym Newt Scamander. The book was based on a textbook mentioned in the Harry Potter and the Sorcerer's Stone

The new film is neither a prequel nor sequel to the Harry Potter books; it's a standalone "extension of the wizarding world," Rowling said in a press release Read more...

More about Films, Movies, Harry Potter, Harry Potter And The Half Blood Prince, and Screenplays


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Adapting Without Caving in

What B2B marketers can learn from wrestling’s reinstatement to Olympics.

With Syria, 9/11 and the new Apple iPhone introduction dominating headlines this week, you may have missed another important story that’s been stirring international controversy since February. The sport of wrestling—real, unscripted, grappling by remarkably fit men and women—overcame a death sentence by the International Olympic Committee this winter and was reinstated (video). That rarely happens.

This means wrestling, a sport which dates back to the ancient Olympics over 3,000 years ago, is back on the Summer Olympic program, at least through 2024. Even if you don’t know a half-nelson from a headlock, there are some valuable lessons here for any marketer who thinks their brand and products are so entrenched in the marketplace that they will never be challenged or lose relevancy.

Big time wakeup call

In February, wrestling, which has appeared in all the modern Games dating back to Athens in 1896, was axed from the 2020 program after the IOC executive board made an assessment of the performance of all 26 sports in the 2012 London Olympics. Just like that. Cut. After 3,000 years.

Our comment at the time, “IOC Grappling with Irate Customer, Member Base” was the most widely read and circulated post in the six year history of this weekly blog. We’re big sports fans here, but we rarely cover athletics in this forum unless there’s a business angle.

Sucking it up

Rather than throw in the white towel (wrestlers rarely do), or publicly criticize the IOC for its short-sightedness, the world wrestling community sprang into action via social media, traditional media and face-to-face outreach. For once, countries as diverse as the U.S., Russia and Iran found some common ground (some would say common enemy). The global grappling community flooded the IOC website and amassed a list of petitions, signatures and endorsements on its behalf from 35 of the 50 U.S. governors and from leaders from over 100 countries. Outdoor competitions and exhibitions were held in major cities around the globe to showcase the sport to average, everyday citizens.

Rather than defend its legacy status as one of the original Olympic sports, wrestling took its demotion as a “wakeup call.” In short, it was time to modernize the sport and make it easier for the average Olympic viewer to understand, with more offense, less stalling, more female competitors and shorter time periods. All while preserving the sports’ basic integrity.

Even former Secretary of Defense, Donald Rumsfeld got into the act. Rumsfeld, a former Princeton grappler, wrote an open letter to the IOC and an emotional op-ed piece for the Washington Post and other media outlets.
“Wrestling is a universal sport that anyone can participate in regardless of geography, weather, race, gender, or economic background,” Rumsfeld wrote in February. “All that is needed is a flat surface, two competitors and a referee.”

“This crisis gave us the strength to change and we finally found we can change," observed Nenad Lalovic, new head of the international wrestling federation (FILA).

“I would like to offer my congratulations to the International Federation of Associated Wrestling Styles,” said IOC President Jacques Rogge. “Wrestling has shown great passion and resilience in the last few months. They have taken a number of steps to modernize and improve their sport, including the addition of more women and athletes in decision-making positions; rule changes to make the sport more exciting and easy to understand; and an increase in the number of women’s competitions.”

Conclusion

Every once in a while a company, group or leader gets knocked from atop its long-held pedestal, accepts its new reality without making excuses, and finds ways to change and adapt to a new environment without sacrificing its core values. As a sports entertainment product, Olympic-style wrestling—real, unscripted, grappling—is not perfect and still has a lot of work to do. But the discipline, focus and resilience that so many of the sport’s leaders learned as young athletes, will help them find the path of least resistance through the new environment of TV- and mobile-friendly Olympic competition/entertainment. Don’t be afraid to change, or assume you’ll never have to. But when you do make changes, explore all viable options carefully and never stray from your core values.

More tips can be found on the FREE Resources page of our website.

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Tags: Olympic wrestling, Jaques Rogge, IOC, FILA, Donald Rumsfeld, Nenad Lalovic, US Iran Russia agree


Leaked Images Show Next-Generation Kindle Fire HD via @MASHABLES

 

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A new set of leaked images appear to reveal the design for Amazon's next-generation Kindle Fire HD tablet.

First published by BGR, the photos show a radically modified exterior for the high-end tablet, which is accented by angular edges; this is a distinct departure from the smooth, rounded edges of its predecessor (see photo, above).

In some ways, the new design (which is partially obscured, presumably to protect the source of the leak) is reminiscent of the old HTC Touch Diamond smartphone, a minor hit with design-centric mobile users a few years ago. Read more...

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Tuesday, September 10, 2013

O/T: 9 Books Based on Your Favorite Netflix Show via @Mashables

 

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We entered a very literary weekend, with Friday marked as Read a Book Day and Sunday as International Literacy Day

Even with those extra reminders to tackle your to-read list, it might have seemed easier to spend the weekend watching Netflix than reading a book. It's not too late to shut off the laptop and crack open a book.

Resist the urge and pick up one of these titles that should at least have a similar feel to whatever show you would have been marathoning

Image: Flickr, jlz Read more...

More about Books, Lists, and Watercooler


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Livefyre Acquires Social Storytelling Tool Storify via @mashables

Livefyre Acquires Social Storytelling Tool Storify

 

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The real-time curation and commenting platform Livefyre announced on Monday that it has acquired the social storytelling tool Storify. Deal terms were not disclosed.

Livefyre, which in February raised $15 million in venture funding, helps media companies and brands engage users through real-time social conversations, curation and advertising. Its 400-plus client base includes Conde Nast, TIME and the New York Times.

Storify helps publishers tell stories by collecting tweets, photos, videos and media from across the web. Its staff of five will keep their positions and relocate to Livefyre's San Francisco office six blocks away Read more...

More about Acquisitions, Digital Publishing, Storify, Business, and Marketing


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Monday, September 9, 2013

Wednesday Webinar with @JayBerkowitz: 10 Real Social Media Conversion Strategies

Social Media has consumed business for years now, but how effective is the message that we're relaying to the world? Without any positive feedback, improving sales and new business, social media's inclusion in your marketing message just falls flat. Jay Berkowitz brings the IMC a new webinar built on previous webinar ideas, but this specific presentation will use real success stories in the social media world to help your own endeavors.

In this webinar, you'll learn about the following ideas:

· Learn from 10 real-world success stories· “More Free Videos”
· The Value of Reciprocity
· Stairstepping
· If You Like…
· Free Audio Gift

Click here to register for FREE! (9-11-13 at 12:30pm EST)
http://bit.ly/15QwOuE

About Jay Berkowitz:

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.

Click here to register for FREE! (9-11-13 at 12:30pm EST)
http://bit.ly/15QwOuE

Tuesday, September 3, 2013

Amazon Offering E-Book Discounts for Print Copies Inbox via @mashables


 

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If you've ever bought a print version of a book on Amazon, you can now buy the Kindle edition at a hugely discounted price — from free to $2.99.

Amazon announced on Tuesday a new program called MatchBook, giving customers incentive to buy a digital version of any physical book ever purchased on the site. This includes books bought back in 1995 when Amazon first opened its online bookstore.

MatchBook, which launches in October, will have more than 10,000 books enrolled in the program. In the meantime, Amazon is asking authors and publishers to enroll their books in Kindle MatchBook, which could also open up additional revenue for both the platform and writers Read more...

More about Mobile, Amazon, Kindle, Ebooks, and Tech


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