Monday, January 20, 2014

Strategies for YouTube and Video Marketing from the Experts

I was invited to moderate a 'Rock-Star' YouTube and Video Marketing Panel for the Boca Raton Chamber of Commerce. The panel featured #1 iTunes Podcaster JB Glossinger, former platinum selling rock-star Share Ross and video producer Jennifer Seremetis. Below is a summary of my notes from the experts to see my full notes from the event, slides and video, please visit: YouTube and Video Marketing Strategies

Some of the common themes from the speakers:

  • Video offers tremendous opportunity for businesses: YouTube has 1 Billion viewers per month, it is the #2 search engine and #3 website. Only 56% of companies are currently using video for their marketing.
  • The most important thing is to get started: According to JB Glossinger "Your first videos will really suck, you will hate seeing yourself on camera" and Share Ross said "Start Where You Are. Don't look at your view count, it takes time to build a following."
  • Shoot Video SIDEWAYS on iPads and iPhones, this is the correct format for viewing on YouTube and most video players, explained Jennifer Seremetis
  • Search engine optimize your videos  by creating a YouTube channel, write keyword-rich titles, descriptions and add tags to your videos. Get lots of subscribers, votes, ratings and comments.
  •  Shoot 'How-to' videos, fun product demonstrations video blogs and testimonials.
  • Always brand your videos

Saturday, January 18, 2014

Skill vs. Luck in Investing, Business and Tomorrow’s Big Games

Here we are three weeks into the new year. It looks like the economy will continue its slow, upward slog back up the mountain of optimism and the Fed will wean us off its QE stimulus program. Sure interest rates are likely to rise, but most of the experts we have consulted agree there’s still some nice upside to the equity markets. The difference is it won’t be as easy as it has been the past two years and there won’t be as many “geniuses” anointed by the financial press this time a year from now.

Since many of your firms are directly or indirectly tied to the investment world, now is you time to shine—not to be worried. If you’re smart, you’ll position yourself as a thought leader--not a follower—and use this financial climate to distance yourself from the pack.
As Investment News noted this week, “Most investors are fairly optimistic that 2014 will be a decent year for performance, but financial advisers intend to inject a little more caution into client conversations.” According to a new survey of 302 advisers sponsored by Janus Capital Group and completed by Market Strategies International, 93 percent of respondents cited rising rates as one of the top five most important topics to discuss in 2014.

This might mean tougher sledding in the equity markets and some tougher client conversations. But it’s when professionals with true skill will distance themselves from those who’ve been merely lucky.

NFL playoff predictions and market expertise

Back around Thanksgiving time, a number of you participated in a Market 2014 Forecast article that we edited for our client CEG Worldwide. We’re pleased to announce that many of your predictions seem to be coming true, including the likely winner of the Super Bowl. At the time we checked in with you, about 16 teams had a realistic shot of making the playoffs, but as a group you chose only one of three teams to win it all (Denver, Seattle or San Francisco). As the final four teams head into tomorrow’s conference championship games, all three are still alive and two are favored to win.
All four teams in tomorrow’s conference championship games are stocked with great athletes, great coaches and veteran teams with ample playoff experience. They’re evenly matched and there won’t be any easy touchdowns, so it may come down to whoever makes fewer mistakes, manages the clock better or doesn’t choke under pressure. In other words, skill.


Speaking of skill versus luck, several of you have recommended Michael Mauboussin’s thought provoking book “The Success Equation: Untangling Skill and Luck in Business, Sports and Investing.

We agree with that recommendation. Mauboussin, an investment strategist at Legg Mason Capital Management, uses a combination of rigorous statistcs and real-word anecdotes to explain how we can really learn to distinguish how elements of skill and luck factor into so many important aspect of life and learn to make better, more confident decisions.

DISCLOSURE: We have not ties to the author, publisher or any of the online retailers that carry this book.

Our blog has more as well as the FREE Resources page of our website.
TAGS: Luck versus skill, David Mauboussin, NFL Playoffs, Super Bowl contenders, Legg Mason, Investment News, Janus Capital


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Thursday, January 16, 2014

Tips For Networking at Events and Conferences

I recently wrote a blog post about networking strategies at my personal blog, you can read the entire post here, here is a summary:
1. Go to a meeting or event with a modest goal of making 2 connections.
2. Plan to have meaningful conversation with a few people.
3. Look for people who are on their own and make an easy ice breaker “Wow traffic sure was crazy tonight”.
4. The MOST IMPORTANT thing about networking is that it is NOT ABOUT YOU. Great networkers are people who listen, and really care about why the other person is there.
5. Database all of your contacts using Outlook or a similar system.
6. Be the person who actually follows up.

Tuesday, January 14, 2014

This Week @TenGoldenRules Celebrates 10 Years of Marketing Expertise. Join Us For a Special Webinar With @JayBerkowitz

2014 Marks the 10th Anniversary of the Ten Golden Rules of Online Marketing! We couldn't be more excited to bring you the latest marketing tips and techniques, so we're kicking this anniversary off right!

The Ten Golden Rules were first developed as a presentation for the Direct Marketing Association and subsequently became the foundation for internet marketing agency and a book, blog, podcast, University course etc by the same name.

The 10th Anniversary presentation will look back at the Ten Golden Rules, the ten core principals of effective internet marketing, and will review ten years of learning, the ten best case studies and best practices for internet marketing today.

The presentation will explore:

- What’s new in Internet Marketing
- What has changed in the past 10 years
- The best strategies for Search Engine Optimization and Pay Per Click marketing
- Social Media Strategies
- Ten amazing case studies
- The best new tools for internet marketing

Click here to register (1/15/14 at 12:30 pm EST)

About Jay Berkowitz:

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.

Click here to register (1/15/14 at 12:30 pm EST)

Sunday, January 12, 2014

Don’t Fall into the Too Long, Didn’t Read Pile

We know this is when many of you are catching up on your weekend reading. You’re probably distracted by the NFL playoffs or having some fun on the slopes, at the pool, in the mall or at the museum. But we know you can’t help yourself from staying connected to the grid. You’re still doing your best to absorb the endless flood of information you feel you to process in order to keep pace with the rest of your world.

Here’s our advice: Stay connected, but be selective.

The great thing about today’s technology is that you can keep track of your messages, workflow, calendar, project plans and contacts just about anytime, anywhere on any device. The bad thing about today’s technology is that YOU’RE EXPECTED to keep track of your messages, workflow, calendar, project plans and contacts anytime, anywhere on any device.

Here’s another conundrum about the modern professional’s life. With today’s technology, anyone with an Internet connection can be a publisher or broadcast network with a worldwide audience. The BAD THING about today’s technology is that anyone with an Internet connection can be a publisher or broadcast network with a worldwide audience.

“There's too much noise, too much poorly written, overly written, defensively written and generally useless stuff cluttering your life,” futurist and blogger, Seth Godin posted this week. As a result, he said we have too much TLDR --"too long; didn't read."

As most of our clients know, you can’t be a thought influencer unless you share your insights regularly with a TARGETED audience that you’ve carefully built over your career. You respect them and they trust you. They’ll forgive the occasional typo, grammatical error or broken link. What they won’t forgive is anything that isn’t relevant, or get to the point ASAP. Sell your content we always say, but make sure you deliver what you’re promising in the headline and the subject line. And for goodness sake, respect how busy your followers are.

That’s why we’re such sticklers for Key Takeaways at the top of each story, post, article or video you create. Our bloghas more as well as the FREE Resources page of our website.


There are many very smart, insightful people out there who are worth following….and worth having as followers. Why not be one of them? True thought leaders are consistent, disciplined and concise. They deliver on what they promise and return favors done unto to them. This hasn’t changed much over the past 2,000 years. We just have better, faster and more powerful tools for doing so.

Tags: Seth Godin, thought leadership, TLDR; tl;dr, importance of being relevant


Monday, January 6, 2014

Wednesday Webinar with @TenGoldenRules: Social Media Summary and Outlook for 2014

Wednesday Webinar: Social Media Summary and Outlook for 2014

This year has brought a lot more revelations to light in the world of Internet marketing. Social media platforms have changed the way we do business, but keeping up with all of the changes and updates can be a job in itself. IMC Host, web developer and copywriter Matt Wooddy rounds out 2013 with this helpful webinar, summarizing everything we've learned and explored in 2013. In this webinar, you'll learn:

- How to strategize your Facebook campaign
- How to better use Instagram for your local audience
- How Twitter can help your small business turn into a global marketing powerhouse
- How Google+ can increase your website's awareness

Click here to register for free (01-01-14 at 12:30pm EST):

About Matt Wooddy

Matt Wooddy's background, formally, is in industrial design. He studied at Auburn University where he worked with top hardware companies Brother and HP. Since then, Matt has become an industry expert in design and how it influences marketing. He uses his social wizardry to completely turn around the online presence of over 200 brands, many of whom use his copywriting and web design skills to better brand their images. Understanding that social media is more than just a place to promote your business, he uses personal interaction and entertaining messages to improve the branding and interest of any given company. He is also a lead editor, photographer and writer for alternative lifestyle print magazines.

Click here to register for free (01-01-14 at 12:30pm EST):

Saturday, January 4, 2014

Our Top 5 Posts of 2013

Motivation, innovation, self-actualization top the list along with grappling with angry customers and stress reduction.

Based on comments and feedback from you, it would seem that getting an early start on New Year’s resolutions was our most popular rant of 2013. It was up there, but it didn’t make the Top Five. Sure it’s only January 4th, but we advise our clients to start their resolutions (i.e. habit-changing exercises) at least a month before the new year so you have time to work the bugs out of your resolutions and re-set your goals to more reasonable aspirations. How are you doing on that?

Contact us hereto share your stories of triumph or self-loathing.

That being said, you should never set the bar low and forget about your BHAGS (Big Hairy Audacious Goals). As our analytics confirm, our most popular post of 2013 was about why it’s a great time to be self-motivated. Our other most popular posts came from a wide variety of topics.
HB Publishing/Online Marketing B2Beat Top 5 Posts of 2013

For instance, the sports world was shocked last winter by the International Olympic Committee’s rash decision to drop wrestling from the Olympic program. That’s like banning hot dogs from the ball park and as many of you know, the great sport of grappling was recently reinstated thanks to a massive worldwide outcry of support. A couple of important lessons really seemed to resonate with you: (a) Never take your status as a “must have” for granted no longer how long you’ve been in business; (b) Never give up fighting for what you believe in; (c) Don’t underestimate the power of social and mobile media to galvanize a worldwide community and (d) You’ve got to address your angry clients/customers ASAP or heaven help you if you ignore them. Here’s the postif you missed it.

We were also pleased to learn that most of you are not satisfied with the status quo and you Don’t fall victim to things that stifle innovation (our No.3 post). You also learn to adapt as many of you finally made the switch from Blackberry to IOS or Android smartphones (see Bye-Bye Blackberry) and we noticed more of you than ever checking us out via mobile device. Thank you.

Finally, we all need to do a better job or reducing stress in this always connected, hyper-competitive world. The year 2014 should be a good one overall, but it’s not going to be easier less eventful than 2013. If you haven’t done so already, please check out No.5 on our most popular post list: Real-world tactics for reducing stress.

If you can follow the advice of the late Steve Jobs and “stay hungry and foolish” while staying motivated, avoiding innovation stifling traps and keeping your anxiety level in balance, then you’re a step ahead of the rest of the pack and in for a great year and more.

Our blog has more as well as the FREE Resources page of our website.

Getting motivated, end of Blackberry, reducing stress, Olympic wrestling, don’t stifle innovation


Our blog has more as well as the FREE Resources page of our website.